The aim of this project was to rebrand Genesis Laboratories, a non-profit organization, with a mission to improve our world and its environment through research, problem solving and shared benefit with a focus on underserved countries and regions.
When redesigning the logo, I was influenced by Genesis Laboratories' diverse approaches in problem solving and product development; and was influenced by the organic flow and movement of rock placement in Japanese zen gardens. The logo, therefore, represents the multi-dimensional goals and areas of work within Genesis Laboratories.
I also created an infographic about black-footed ferrets who are one of the endangered species Genesis Laboratories has committed to protect. The organization is primarily research-based and is not well known to the general public. This infographic describes the work to save black-footed ferrets appealing to a broader audience, raising awareness of the organization and its work, and encouraging donations for their causes.
