The aim of this project was to rebrand Genesis Laboratories, a non-profit organization, with a mission to improve our world and its environment through research, problem solving and shared benefit with a focus on underserved countries and regions.
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/b9556f8b-6db9-495c-8fcb-b76d4a3946b5_rw_1920.jpg?h=610bad5c601c56e8cd651af8798bb1e9)
When redesigning the logo, I was influenced by Genesis Laboratories' diverse approaches in problem solving and product development; and was influenced by the organic flow and movement of rock placement in Japanese zen gardens. The logo, therefore, represents the multi-dimensional goals and areas of work within Genesis Laboratories.
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/e716aa05-c90c-4eed-9a05-035f3f269738_rw_1920.jpg?h=e8d3a9146cb6dbe1020d73d9b780d868)
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/699cb1ca-8634-4446-9992-0198a724cd34_rw_3840.jpg?h=3f82a4f176b2daf4cc0ac214dd3efd0c)
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/0e93f1df-9403-405b-afcb-faa49afd3586_rw_3840.jpg?h=64c4aa4f84c7b9ccb2bd47e9f84aeea3)
I also created an infographic about black-footed ferrets who are one of the endangered species Genesis Laboratories has committed to protect. The organization is primarily research-based and is not well known to the general public. This infographic describes the work to save black-footed ferrets appealing to a broader audience, raising awareness of the organization and its work, and encouraging donations for their causes.
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/8b326f7f-f692-4b3d-be0b-df178e79fdde_rw_1920.jpg?h=75a57493e687cd2653a1cec61c5e0b2d)
![](https://cdn.myportfolio.com/b616f9b22e6ce8def7f9eec739a6a5c3/3ffa1dce-1845-4fd9-9d32-cdb3c4e2e4cb_rw_600.jpg?h=32f70dfed14f6746a08b5825fa3b4a72)