Speculative cooking oil brand and marketing campaign to promote avocado oil as a healthier alternative to other cooking oils.
To gain a better sense of the market landscape, I visited a nearby Whole Foods store and looked at various cooking oil brands they carried.
Below is the identity of my avocado oil brand, how it would differ from competitors, and the primary consumer group it would target. 
To promote the brand, I thought it would be effective to create a fun and playful campaign that would raise awareness about the numerous health benefits of avocado oil, making its high price point seem feasible. 
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